Profile

Who Reads Toolnews?

Look at the ones involved in IT investments or technologies and services purchases: here you'll find readers of Toolnews magazine. Main deciders (CIO, MIS, CEO, COO, CFO), influencers, opinion makers (analysts, consultants), evaluators (DP and Technical Managers): it's no wonder that you find Toolnews magazine on the desk of most of people who look for infos, directions and suggestions related to their IT investments.
The target audience of Toolnews is in fact splitted in two parts:

1. Top Managers and IT personnel of Medium and Large user organizations

2. Top Managers of IT companies like Software Houses, Systems Integrators, outsourcers and service providers.

What is Toolnews?

Toolnews addresses the issues vital to the success of IT and business executives. Through solutions-oriented editorial, the magazine provides CIOs and other business executives with a better understanding of the role IT plays in achieving corporate goals.
Toolnews provides actionable insight and decision support for senior executives who drive technology decisions for their companies.
Toolnews helps CIOs to absorb the dizzying flood of critical business and technology developments, understanding what they means from their companies point of view.
The magazine is enhancing its coverage of such topics as the IT Management, IT Staffing, e-Business, and Security affecting the high technology industry. 
It will also provide more content on delivering and measuring the value of IT contributions; leadership; customer and providers management. 

Why Toolnews is unique?

Toolnews is unique: more than a common IT magazine, it is a Service Oriented Magazine, a tool that provides solutions, suggestions and directions to the ones who have to take decisions about IT investments choosing new technologies, products, solutions, services for their companies. 
Toolnews is problem solving oriented: each topic addressed is covered with all items required to take decisions: the theory which the technology is based on, the opinions of the real expert, the view on products and services on the market.
Mission of Toolnews is to provide specific answers to all this concerns with the best Software products and Solutions available on the market.
The "problem solving" approach of Toolnews put this magazine in a class on its own, closer to the advising business than to the classical press:

Toolnews Magazine structure

According to the Editorial Calendar, Toolnews addresses every month a main topic (weighting 25-35 pages), combining the new technology view with the benefits it can provides to their users, offering:

• A broad overview of the State of the Art 

• What Market Analysts, like Meta Group, IDC, Butler Group, Giga Groups and others think about it

• A selected products and solutions list, written with the cooperation of main Vendors 

• Few Case Histories on what the users have done, how and what they gained.

The goal here is to help the Managers in understanding the technology issue in order to catch the real benefits implied in them, choose the right products, services and vendors. This is why in this sections, Toolnews provides all information to set up the right solution and to start the products selection phases.

The main topic is followed by an other section, called Focus On (6-12 pages), related to specific applications, areas or solutions of high interest for enterprises and medium companies.

Then, Toolnews offers 6 more sections (each one of 2-4 pages), written by experts on the topic addressed or based on interviews to the specialists the Toolnews contributors will meet for this purpose:

1. IT Management: opinions and interview about the major issue IT Managers and CIO must resolve in order to better service their companies

2. People Management & Career Development: with the help of some head hunter firm we will provide suggestions on how to better develop personal skill and look, in order to achieve, day by day, great successes on the job.

3. TooHot: a selected list of very hot topics, including: new technology or e-Business solutions, like Grid Computing, WiFi, Outsourcing, Linux and Open Source

4. TooEvents: we take part to most of significant national and international IT Events, so we provide the readers with a detailed snapshot of what's happening on the market

5. TooNews: this is the area where Vendor Press Releases are published, together with new appointments for IT Managers and all news we consider having an impact on the market.

6. Toolnews Directory is a useful tool, a clever and structured version of the Yellow Pages for DP Managers. It contains a classified list of all Software Products for Enterprise and Professional use. Every product is briefly described in terms of functionality, operating platforms and requirements. It also gives you directions on how to get more information on specific products and how to compare them with the ones of other competitors.

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